In this episode, Joe chats with Alex Mospanyuk about how Luminous is building a winning YouTube strategy and what B2B brands can learn from their approach. They dive into the key content formats, growth tactics, and optimization techniques that help businesses turn YouTube into a powerful demand-generation channel. Alex shares insights on what’s working for B2B brands today, from educational content and product walkthroughs to thought leadership and customer success stories. They discuss how to structure videos for engagement, improve discoverability with SEO, and use data to refine a content strategy over time. Beyond organic growth, they also explore the role of paid video promotion and how companies can blend both approaches to maximize reach and impact. Alex breaks down the challenges of staying consistent, measuring success, and making YouTube a core pillar of a brand’s marketing engine. If you’re looking to build or refine your YouTube strategy to drive real business results, this episode is packed with actionable insights to help you get started and scale effectively.