In this episode, Joe sits down with Gaetano to discuss why YouTube is the sleeping giant of B2B marketing, packed with untapped potential for brands looking to build awareness, trust, and long-term inbound growth. While AI-generated content is on the rise, they explore why video remains unmatched in its ability to engage audiences and drive real business outcomes. Gaetano shares his perspective on how B2B companies can leverage YouTube beyond just hosting webinar replays—focusing on creating educational, product-driven, and storytelling content that resonates with buyers. They discuss why so many brands overlook YouTube as a powerful channel and the simple steps teams can take to get started without overcomplicating production. One of the highlights? Gaetano’s personal story of how a single YouTube video convinced him to buy a coffee machine—showcasing the platform’s ability to influence purchasing decisions in ways that traditional B2B marketing often misses. If you're a B2B marketer looking to future-proof your strategy and tap into YouTube’s immense potential, this episode is full of insights on why video should be a top priority in 2024.