Course series video: Ahrefs

Written by, Josef Newton (Co-Founder at Sway One)

Overview

1. Description

The Course Series Video is a structured, multi-part training series focused on in-depth topics or skills related to the product or the industry. It goes beyond basic product walkthroughs, offering educational content that builds expertise in a way that directly complements the product’s functionality or application.

2. Purpose and goals

Objective #1: To provide customers (and prospective) with advanced training that increases their understanding and skill set, making them more effective and loyal users of the product. Objective #2: Increase customer engagement, improve retention by offering continual learning, and position the brand as a thought leader. This series can act as a long-term educational resource, which can be used by support teams.

3. Best practices

Sequential Structure: Design the series with a logical flow, progressively building on each lesson so viewers gain layered knowledge. In-Depth Modules: Focus on specific topics or advanced use cases in each module, going beyond simple how-tos to provide actionable insights. Interactive Elements: Encourage engagement with quizzes, assignments, or knowledge checks to reinforce learning. Supplementary Resources: Provide links to downloadable guides, cheat sheets, or additional reading to enhance learning. Consistent Branding and Quality: Ensure each video maintains high production quality, a consistent visual style, and brand-aligned messaging.

4. Target audience

Advanced Users: Customers seeking a deeper understanding of the product or industry knowledge to maximize their effectiveness. Customer Success Teams: Internal teams that may use the series as an onboarding or training tool for customers. Brand Ambassadors: Highly engaged customers who may share the series, increasing brand visibility and positioning.

5. Distribution tips

Learning Management System: Host the series on an LMS or a dedicated learning portal for easy customer access. Dedicated Email Series: Send each video as part of a course drip campaign, allowing customers to progress through the series at a steady pace. YouTube playlist: Share each video of the course on YouTube and create a playlist for customers to easily go through. Customer Success and Sales: Use the series as an educational resource during onboarding, upsell conversations, or product demos.

Sway One