Customer product walkthrough video: Miro
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Written by, Josef Newton (Co-Founder at Sway One)
Overview
1. Description
The Customer Product Walkthrough Video is a guided walkthrough by a customer to show how they use the product and their specific use case. It’s designed to give prospective and current customers a clear view of how one of your customers utilises your product.
2. Purpose and goals
Objective #1: Familiarize users with essential product features, helping them understand how to maximize its benefits within their own workflows. Objective #2: Address customer questions, reduce user friction, and lower the learning curve associated with adoption. The video can also be a support tool, reducing demand on customer service.
3. Best practices
Step-by-Step Demonstration: Make sure your customer provides a structured walk-through of how they use the product. Customer Scenario: Get them to highlight how certain features help to solve specific problems/challenges for them. Clear, Visual Guidance: Use on-screen annotations or callouts to direct viewers’ attention to important elements and instructions. Concise Explanations: Avoid jargon or excessive detail; keep explanations direct and easy to follow. Engaging Pacing: Maintain a moderate pace to keep viewers engaged while ensuring enough time for each feature to be understood.
4. Target audience
Current Users: Customers who may be new to the product and want to get up to speed on how to use it effectively. Potential Customers: Prospective buyers exploring the product in depth to determine if it fits their needs. Customer Success Teams: Internal teams may also use the video as part of their onboarding or customer education materials.
5. Distribution tips
Customer Onboarding Emails: Include the video as part of a welcome series for new customers. Help Center or Support Hub: Embed on the product’s support page for easy access. Social: Share the video across your company's social and get the customer to share on their company's page as well as their own personal LinkedIn profile.