Executive buy-in video: Chili Piper

Written by, Josef Newton (Co-Founder at Sway One)

Overview

1. Description

The Executive Buy-In Video is designed to present compelling reasons for leadership to support the adoption or expansion of a product or initiative. It focuses on strategic benefits, ROI, and alignment with company goals, aimed at influencing decision-makers.

2. Purpose and goals

Objective #1: Secure approval and support from executives for investment in a product, service, or initiative. Objective #2: Highlight the strategic value, address potential concerns, and increase enthusiasm among leadership to champion the initiative within the organisation.

3. Best practices

Clear Value Proposition: Articulate the key benefits and ROI in a way that resonates with executive priorities, such as increased efficiency, cost savings, or competitive advantage. Data-Driven Insights: Use statistics, case studies, and projections to support claims and illustrate potential impacts. Concise Messaging: Keep the content focused and straightforward, avoiding technical jargon that may not resonate with a non-technical audience. Call to Action: Encourage executives to take the next steps, whether it’s scheduling a follow-up meeting or approving a pilot program. Length: Aim for 3-5 minutes to maintain engagement while delivering a persuasive message.

4. Target audience

C-Suite Executives: Target CEOs, CFOs, and other decision-makers who have the authority to approve budgets and initiatives. Department Heads: Engage leaders who will be impacted by the product, fostering a broader support network Stakeholders: Include anyone involved in the decision-making process who needs to be informed about the benefits of the initiative.

5. How to distribute

Executive Meetings: Present during leadership meetings or strategy sessions to directly engage decision-makers. Internal Communications: Share through internal newsletters or company intranet to keep all stakeholders informed. Follow-Up Materials: Use as part of a broader package of materials sent to executives post-meeting to reinforce key points. Social: Run highly targeted LinkedIn paid campaigns (ABM style) to those decision makers with this video.

Sway One