Origin Story Video: Beehiv

Written by, Josef Newton (Co-Founder at Sway One)

Overview

1. Description

The Origin Story Video introduces the company’s founding story and core mission, sharing why the company exists, who started it, and the problem it aims to solve. It’s designed to create a personal connection with the audience by showcasing the company’s values and journey.

2. Purpose and goals

Objective #1: Build trust and rapport by sharing the "why" behind the company. Objective #2: Differentiate the brand in a crowded market, humanize the founders, and engage prospects by highlighting relatable challenges and accomplishments.

3. Best practices

Storytelling: Focus on emotional appeal by sharing real stories about the challenges, discoveries, and growth experiences of the founders and team. Clear Narrative Structure: Follow a three-part structure—Problem, Journey, Solution. Relatable and Personal: Feature the founders and team members speaking candidly; avoid overly scripted scenes to enhance authenticity. High-Quality Production: Use good lighting and sound, but don’t over-polish to the point where it feels corporate or insincere. Length: Keep it concise—ideally 2-4 minutes, enough to tell the story without dragging.

4. Target audience

Prospective Customers: Particularly effective for early-stage prospects who want to connect with the company on a human level before purchasing. Potential Employees: This video often serves as a great introduction for talent considering joining the company, as it reflects company values and culture. Partners and Investors: Offers context for those evaluating the company’s long-term vision and commitment to the industry.

5. How to distribute

Website: Feature on the homepage or "About Us" page to make it easy for new visitors to discover. Social: Post the full version of the video on the founder/founders' LinkedIn profile and get everyone in the company to also share on their profile. Amplify further with a paid campaign on LinkedIn. Email Campaigns: Include the video in onboarding emails for new customers and at the bottom of outreach emails for prospects that might click on it. YouTube SEO: Optimize with keywords like “Company Story,” “SaaS Mission,” and “Founding Story.

Sway One