Pricing comparison video: Apollo.io

Written by, Josef Newton (Co-Founder at Sway One)

Overview

1. Description

The Pricing Plan Comparison Video outlines the different pricing tiers or plans available for a product or service. It highlights features, benefits, and pricing differences to help potential customers make informed decisions based on their needs and budget.

2. Purpose and goals

Objective #1: Clarify the value of each pricing tier and make it easy for potential customers to choose the best plan for their requirements. Objective #2: Increase conversion rates by addressing common objections, enhancing transparency, and promoting upgrades to higher-tier plans.

3. Best practices

Clear Visuals: Use comparison charts or tables to visually represent differences between pricing plans, making it easy to digest information. | Feature Highlights: Detail key features and benefits associated with each plan, emphasizing unique selling points. Use Case Scenarios: Provide examples of which plan might be best suited for different customer segments or use cases to guide decision-making. Call to Action: Encourage viewers to visit the website for more information or to sign up for a trial of the product. Length: Keep it concise—typically 2-4 minutes to maintain viewer interest while delivering essential information.

4. Target audience

Prospective Customers: Individuals or businesses considering the product who need help understanding pricing and features. Decision-Makers: Stakeholders who influence purchasing decisions, such as finance teams or department heads. Current Customers: Existing users who may be interested in upgrading or exploring additional features.

5. How to distribute

Pricing Page: Embed the video on the pricing page of the website for easy access. Email Campaigns: Share as part of promotional emails targeting leads who are in the consideration phase. Sales Enablement: Include in presentations for potential clients or during demo calls to provide cleaer pricing information.

Sway One