Product update video: Notion

Written by, Josef Newton (Co-Founder at Sway One)

Overview

1. Description

The Product Update Video provides an overview of recent changes, improvements, or new features added to the product. It aims to keep users informed and engaged about new monthly/quarterly product updates.

2. Purpose and goals

Objective #1: Inform existing users about new features and improvements, ensuring they understand how to leverage them. Objective #2: Re-engage inactive users, demonstrate ongoing development and commitment to the product, and encourage feedback or inquiries about the updates.

3. Best practices

Clear Structure: Organize updates logically, addressing each feature or improvement in a separate section to make sure it's clear. Visual Demonstrations: Use screen recordings or animations to visually showcase new features in action, making it easier for users to understand how to use them. User Testimonials: If possible, include snippets from users who have tested the updates to provide social proof and insights on the benefits. Call to Action: Encourage users to explore the updates, provide feedback, or reach out for support if they have questions. Length: Keep it concise—typically 2-4 minutes to maintain engagement while providing essential information.

4. Target audience

Existing Users: Current customers who need to stay updated on product enhancements to maximise their usage. Prospective Users: Potential customers researching the product may be influenced by the ongoing updates and new features that might appeal to them. Support Teams: Internal teams who may need to be aware of changes for better customer support and onboarding.

5. How to distribute

Email Notifications: Send to existing users as part of a newsletter to keep them informed of the latest updates. Product Dashboard: Feature on the product dashboard or user portal as a prompt for users to learn about new functionalities. Social: Use in paid social campaigns and also post from the founders LinkedIn profile. Webinars: Use in live sessions or Q&A forums to further discuss updates and gather user feedback.

Sway One