Crowdlinker Case Study: $1.2M in Pipeline with Video Podcasting

How a B2B product studio connected with product management decision-makers through consistent video podcasting.

Highlights

Highlights

Background

Aram Melkoumov, CEO and co-founder of Crowdlinker, was looking a way to connect with senior decision-makers in an industry where deals range from $60,000 to $200,000 annually. As an end-toend digital product studio serving clients like Freshbooks, Unilever, Nestlé, and DHX Media, Crowdlinker required a relationship-driven approach to business development.

Aram Melkoumov, CEO and co-founder of Crowdlinker, was looking a way to connect with senior decision-makers in an industry where deals range from $60,000 to $200,000 annually. As an end-toend digital product studio serving clients like Freshbooks, Unilever, Nestlé, and DHX Media, Crowdlinker required a relationship-driven approach to business development.

"We tried doing all sorts of things in the past to drive growth. Sway One was able to crack this problem and build a scalable branding system that works. It allowed us to connect with our prospects & customers more and build a program that fits their needs & requirements."

Aram Melkoumov, Co-Founder & CEO Crowdlinker

What we did

We helped Crowdlinker launch "The Product Innovation Show," a video podcast series featuring interviews with product industry leaders. Each episode was: - Professionally produced with detailed show-notes. - Distributed across YouTube and all major podcast platforms. - Repurposed into short-form videos, text posts and slide decks for LinkedIn. - Promoted through email newsletter. - Published consistently (2-3 episodes monthly) The approach allowed Aram to connect with directors of product innovation, VPs of creative innovation, and senior technology directors—both from existing clients and new prospects.

We helped Crowdlinker launch "The Product Innovation Show," a video podcast series featuring interviews with product industry leaders. Each episode was: - Professionally produced with detailed show-notes. - Distributed across YouTube and all major podcast platforms. - Repurposed into short-form videos, text posts and slide decks for LinkedIn. - Promoted through email newsletter. - Published consistently (2-3 episodes monthly) The approach allowed Aram to connect with directors of product innovation, VPs of creative innovation, and senior technology directors—both from existing clients and new prospects.

Results

In one year, Crowdlinker's video podcast series influenced over 15 deals worth approximately $1.2 million in pipeline value while generating nearly one million LinkedIn views. Each post created 4,000-6,000 impressions, keeping the Toronto-based studio visible to potential clients 4-5 times weekly. Beyond metrics, the podcast built authentic relationships with industry leaders and provided powerful social proof as guests referenced the show in business conversations. This consistent visibility proved critical for Crowdlinker's success in digital strategy, creative design, and app development.

In one year, Crowdlinker's video podcast series influenced over 15 deals worth approximately $1.2 million in pipeline value while generating nearly one million LinkedIn views. Each post created 4,000-6,000 impressions, keeping the Toronto-based studio visible to potential clients 4-5 times weekly. Beyond metrics, the podcast built authentic relationships with industry leaders and provided powerful social proof as guests referenced the show in business conversations. This consistent visibility proved critical for Crowdlinker's success in digital strategy, creative design, and app development.