Leeway Case Study: Europe's #1 Legal Tech Podcast

How Leeway used podcasting to dominate the legal tech conversation and build industry authority.

Highlights

Highlights

Background

Leeway’s founder recognized the power of podcasting in B2B marketing and saw an opportunity to bring that success to the legal tech space. With the goal of positioning Leeway beyond the French tech market and establishing a stronger international presence, they launched a podcast as a strategic content asset. Beyond brand awareness, the podcast aimed to elevate their content lead as a key voice in the industry, fostering credibility and trust among legal tech professionals across Europe. By engaging with thought leaders and decision-makers, the show became a bridge to new markets and a powerful tool for industry influence.

Leeway’s founder recognized the power of podcasting in B2B marketing and saw an opportunity to bring that success to the legal tech space. With the goal of positioning Leeway beyond the French tech market and establishing a stronger international presence, they launched a podcast as a strategic content asset. Beyond brand awareness, the podcast aimed to elevate their content lead as a key voice in the industry, fostering credibility and trust among legal tech professionals across Europe. By engaging with thought leaders and decision-makers, the show became a bridge to new markets and a powerful tool for industry influence.

"Sway One has been invaluable in establishing our authority in our market and especially in turning a podcast into a LinkedIn organic content machine."

Thibaut Caoudal, Co-Founder at Leeway

What we did

To help Leeway establish the #1 legal tech podcast in Europe, we developed a strategic content approach that positioned the brand as a leading voice in the industry. Launched a high-quality podcast series: we produced and published regular episodes featuring in-depth discussions with legal tech experts, industry leaders, and potential customers. Positioned the content lead as an authority: by making the content lead the host, we reinforced Leeway’s expertise and credibility in the space. Expanded beyond the French tech market: we carefully selected international guests and topics to appeal to a broader European audience. Created short-form LinkedIn content: each episode was repurposed into 5-10 engaging video clips, driving visibility and engagement on LinkedIn. Developed a multi-channel distribution strategy: the podcast was shared across Leeway’s owned channels, maximizing reach and engagement.

To help Leeway establish the #1 legal tech podcast in Europe, we developed a strategic content approach that positioned the brand as a leading voice in the industry. Launched a high-quality podcast series: we produced and published regular episodes featuring in-depth discussions with legal tech experts, industry leaders, and potential customers. Positioned the content lead as an authority: by making the content lead the host, we reinforced Leeway’s expertise and credibility in the space. Expanded beyond the French tech market: we carefully selected international guests and topics to appeal to a broader European audience. Created short-form LinkedIn content: each episode was repurposed into 5-10 engaging video clips, driving visibility and engagement on LinkedIn. Developed a multi-channel distribution strategy: the podcast was shared across Leeway’s owned channels, maximizing reach and engagement.

Results

The podcast quickly became the #1 legal tech podcast in Europe, solidifying Leeway’s position as an industry leader. The LinkedIn content generated significant engagement, boosting the visibility of both the brand and its content lead. By featuring influential guests and discussing key industry trends, the podcast helped Leeway break out of the French tech market and establish a strong presence across Europe. Beyond brand awareness, it also played a key role in building relationships with potential customers and partners, further strengthening Leeway’s industry influence.

The podcast quickly became the #1 legal tech podcast in Europe, solidifying Leeway’s position as an industry leader. The LinkedIn content generated significant engagement, boosting the visibility of both the brand and its content lead. By featuring influential guests and discussing key industry trends, the podcast helped Leeway break out of the French tech market and establish a strong presence across Europe. Beyond brand awareness, it also played a key role in building relationships with potential customers and partners, further strengthening Leeway’s industry influence.