Voicescape Case Study: #1 Social Housing Podcast in The UK

How a social housing tech provider built the leading podcast and media platform in their industry.

Highlights

Highlights

Background

Muhammed, the Marketing Manager at Voicescape, was looking for a strategic way to position the company as a thought leader in the social housing sector. With a goal of building stronger relationships with key industry players and engaging top accounts, he needed a content-driven approach that would elevate Voicescape’s brand while facilitating meaningful conversations. A podcast emerged as the perfect vehicle to achieve these objectives - offering a platform to discuss industry trends, share expertise, and connect with decision-makers in social housing.

Muhammed, the Marketing Manager at Voicescape, was looking for a strategic way to position the company as a thought leader in the social housing sector. With a goal of building stronger relationships with key industry players and engaging top accounts, he needed a content-driven approach that would elevate Voicescape’s brand while facilitating meaningful conversations. A podcast emerged as the perfect vehicle to achieve these objectives - offering a platform to discuss industry trends, share expertise, and connect with decision-makers in social housing.

"The Sway One team really helped build our thought leadership in the social housing industry and the podcast became a great networking tool to meet with our target accounts and partners."

Muhammed Shaikh, Marketing Manager at Voicescape

What we did

To help Voicescape achieve its goals, we developed "The Social Housing Podcast" that positioned the company as a thought leader while fostering relationships with key industry accounts. Our approach included: Produced two podcast episodes per month: each episode featured in-depth conversations with key target customer accounts and industry partners, providing valuable insights into the social housing sector. Curated guest selection: we identified and invited influential figures from the social housing industry, ensuring the content resonated with Voicescape’s target audience. Created 5-10 LinkedIn video clips per episode: these short, high-impact snippets were optimized for engagement and shared on the CEO’s LinkedIn profile to amplify reach and credibility. Designed a content distribution strategy: beyond LinkedIn, we leveraged Voicescape’s existing marketing channels to maximize visibility and drive engagement. Ensured high production quality: from professional audio editing to branded visuals, we maintained a polished and consistent look and feel across all content.

To help Voicescape achieve its goals, we developed "The Social Housing Podcast" that positioned the company as a thought leader while fostering relationships with key industry accounts. Our approach included: Produced two podcast episodes per month: each episode featured in-depth conversations with key target customer accounts and industry partners, providing valuable insights into the social housing sector. Curated guest selection: we identified and invited influential figures from the social housing industry, ensuring the content resonated with Voicescape’s target audience. Created 5-10 LinkedIn video clips per episode: these short, high-impact snippets were optimized for engagement and shared on the CEO’s LinkedIn profile to amplify reach and credibility. Designed a content distribution strategy: beyond LinkedIn, we leveraged Voicescape’s existing marketing channels to maximize visibility and drive engagement. Ensured high production quality: from professional audio editing to branded visuals, we maintained a polished and consistent look and feel across all content.

Results

Our podcast strategy delivered significant impact for Voicescape. The LinkedIn content generated over 200,000 impressions for the CEO, significantly increasing his visibility and engagement within the social housing sector. The podcast quickly became the #1 show in its niche, positioning Voicescape as a go-to thought leader in the industry. Beyond brand authority, the podcast played a key role in strengthening relationships with key accounts and industry partners, ultimately positioning the company favorably for its investment round in 2023.

Our podcast strategy delivered significant impact for Voicescape. The LinkedIn content generated over 200,000 impressions for the CEO, significantly increasing his visibility and engagement within the social housing sector. The podcast quickly became the #1 show in its niche, positioning Voicescape as a go-to thought leader in the industry. Beyond brand authority, the podcast played a key role in strengthening relationships with key accounts and industry partners, ultimately positioning the company favorably for its investment round in 2023.