In this episode, Joe sits down with Eric Doty to explore why video podcasts are becoming the "2024 blog" and how they’re reshaping B2B marketing. They discuss the increasing role of video in brand storytelling and thought leadership, breaking down why long-form discussions, repurposed across multiple formats, are the key to staying relevant in today’s content landscape. Eric shares insights on content repurposing strategies—how brands can take a single podcast episode and turn it into YouTube Shorts, LinkedIn clips, and blog posts to maximize reach. They also dive into the production challenges that come with video podcasts, from technical setup to maintaining a consistent publishing schedule. AI’s role in video creation is another hot topic, with Eric shedding light on how automation can streamline editing and distribution without sacrificing quality. The conversation also touches on the rise of employee influencers and why founder-led content is proving to be a powerful tool for brand credibility and audience engagement. If you're looking to leverage video podcasts for your business, this episode is packed with actionable insights on strategy, execution, and the future of video-driven B2B marketing.