In this episode Taylor Bornstein dives deep into the evolving role of creativity in the B2B world. Taylor, a seasoned creative professional, shares her unconventional journey from freelancing to leading PR and content services at Mendix. She discusses the unique challenges and opportunities within corporate B2B, emphasizing the importance of collaboration, storytelling, and owning your expertise. Taylor also reflects on the impact of AI in creative fields, advocating for its use as a tool rather than a replacement for human creativity. The conversation is packed with actionable insights for creatives navigating the intersection of innovation and structure