In this episode, Joe chats with Sam Balter about the evolving landscape of B2B video marketing and the growing shift toward short-form, creator-driven content. They dive into how brands can leverage product videos, user-generated content (UGC), and YouTube to build stronger connections with their audience and drive meaningful engagement. Sam shares his perspective on why traditional, overly polished corporate videos are losing relevance and how authenticity—whether through customer testimonials, scrappy product demos, or behind-the-scenes content—can be a game-changer for B2B brands. They discuss the impact of AI on video creation, exploring how emerging tools can help streamline production while still maintaining a human touch. For marketers who aren’t traditionally video-savvy, Sam provides actionable advice on getting started with video content without overcomplicating the process. From repurposing existing assets to experimenting with simple formats like talking-head videos, he breaks down how teams of all sizes can create compelling content that resonates. Whether you're a B2B marketer looking to refine your video strategy or a business leader curious about the future of brand storytelling, this conversation is packed with insights on how to stay ahead in the fast-moving world of video marketing.