A Sway One Publication
Show Me The Data
Not another fluffy B2B marketing podcast. We ask B2B marketing leaders about the data behind their campaigns.
Listen to marketing leaders from B2B companies like these
A Sway One Publication
Show Me The Data
A podcast where successful B2B consultancy and agency founders share how they built authority in their niche and grew their businesses.
Latest episodes
Lauren discusses Snap Logic’s pivot to virtual events during COVID, driving 40,000+ registrants with content and high-profile speakers. Key tactics included Google Performance Max, Clearbit targeting, and video assets.
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Justin Burger discusses Kibo Commerce's shift to outbound sales, growing their SDR team from 2 to 10 reps. Key strategies included personalized outreach, account prioritization using G2 and intent data, and building a predictable outbound funnel.
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Sales Flare's CEO leveraged 150+ podcast appearances in a year for brand growth. Their outreach strategy achieved a 48% response rate, outperforming paid ads. Podcast guesting proved a high-ROI alternative to webinars and conferences.
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Syncari's campaign drove 174 registrants in two weeks through a live demo strategy. They built marketing infrastructure from scratch, focusing on data automation and engagement. Lessons learned will shape future product launches.
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Reply.io cut CPA by optimizing landing pages and leveraging intent signals. Targeted keyword strategies and Google Tag Manager improved lead quality. Testing boosted CTR while maintaining impression volume for better conversions.
Work Patterns saw 5X user growth after launching on the Zoom App Marketplace. The integration improved meetings, required no paid promotion, and attracted high-fit users. Future plans focus on expanding marketplace presence.
Reonomy transitioned from SMB to enterprise by focusing on key accounts, restructuring teams, and aligning sales, marketing, and customer success. This shift improved churn metrics, with events becoming a top marketing channel.
Replicant’s virtual tasting events attracted 500 registrants, 80% of whom were perfect-fit leads. LinkedIn Events and a mix of experiential content drove success, with a $300 cost per meeting and $1,000 per opportunity.
MadKudu grew registrations by 7X with a web series, rotating hosts, and incentives. Their strategy used content, thought leaders, and LinkedIn/email promotion, generating 50% qualified leads and $700,000 in pipeline impact.
Lauren discusses Snap Logic’s pivot to virtual events during COVID, driving 40,000+ registrants with content and high-profile speakers. Key tactics included Google Performance Max, Clearbit targeting, and video assets.
Justin Burger discusses Kibo Commerce's shift to outbound sales, growing their SDR team from 2 to 10 reps. Key strategies included personalized outreach, account prioritization using G2 and intent data, and building a predictable outbound funnel.
Nicole Markison shares Finmark’s successful Product Hunt launch, emphasizing authentic messaging, momentum over upvotes, and clear goals. The launch generated 1,000+ upvotes, 10x traffic, and 600+ signups
Breakthrough's virtual events generate a seven-figure pipeline. They use email marketing, sponsorships, and strategic promotions. Thought leadership helps convert 60% of registrants into ideal prospects.