This podcast episode features Michael from SEON, discussing how his company takes an unconventional approach to B2B video content. As head of SEON's in-house creative team, Michael explains how they create engaging, often humorous content that stands out from typical corporate videos, while still effectively communicating their fraud prevention product's value. The discussion covers their content strategy, production approach, and insights on what makes great B2B video content, with Michael emphasizing that strong creative ideas matter more than big budgets or technical equipment