In this episode, Joe is joined by Eric Doty to discuss the rise of video podcasts as the "2024 version of the blog" and their role in B2B marketing. They explore the shift from blogging to podcasts, the benefits of authentic audience connection, and the practicality of podcasting for busy founders. Key topics include repurposing podcast content for social media and blogs, leveraging YouTube Shorts and LinkedIn clips, and overcoming production challenges. Eric shares insights on managing the risks of employee influencers and predictions for the future of video in an AI-driven world. The episode concludes with actionable takeaways on balancing founder-led strategies with brand growth.