A Sway One Resource
Podcast Strategy
Explore our podcast strategy resources to help you create and grow a B2B video podcast that drives results.
Explore our podcast strategy resources to help you create and grow a B2B video podcast that drives results.
We breakdown from A-Z to how to start a B2B video podcast in 2025 and what goes into the planning, strategy and production of a show. If you're a B2B marketer an looking to start a B2B podcast in 2025, this is for you.
In this episode, Joe is joined by Eric Doty to discuss the rise of video podcasts as the "2024 version of the blog" and their role in B2B marketing. They explore the shift from blogging to podcasts and the practicality of podcasting for busy founders.
B2B podcasting is shifting to YouTube, with executive hosts and varied formats driving better results. Success requires optimization and a distribution-first approach to maximize content value.
We Read our B2B Video Podcast Report, which analysed 75+ B2B podcasts on YouTube and 10 unique insights we were able to pull from the data to help improve your podcast in 2025.