A Sway One Resource
YouTube Strategy
Discover our YouTube strategy resources to help you build and grow a B2B channel that drives engagement and results.
We break down the essentials B2B marketers need to know to get started on YouTube. From setting up your channel the right way to creating content that builds trust and drives pipeline - it’s your no-fluff beginner’s guide to doing YouTube right.
We break down Ahrefs’ YouTube channel to highlight what B2B marketers can learn - from strategy to production. We breakdown why how they've been able to grow to over 600,000 subscribers.
Intercom's unfocused YouTube strategy mixes multiple content types with high production but poor optimization, missing the opportunity to leverage their AI expertise effectively. We dive into their YouTube strategy.